RT info:eu-repo/semantics/article T1 The fine line between person and persona in the Spanish reality television show La isla de las tentaciones: Audience engagement on Instagram A1 Torrego González, Alba A1 Gutiérrez Martín, Alfonso A1 Hoechsmann, Michael K1 Medios de comunicación social - Aspecto social K1 Televisión - Aspecto social K1 Reality television programs - History and criticism K1 Framing K1 Media K1 Instagram (Red social) K1 Media literacy K1 Mass media K1 Narrativa transmedia K1 Digital media K1 Entertainment computing K1 Entretenimiento K1 3325.09 Televisión K1 5910.02 Medios de Comunicación de Masas AB The hybridization of television genres has led to numerous non-fiction television shows that base much of their success on audience engagement through social networks. This study analyses a specific case, that of La isla de las tentaciones (Temptation Island), to identify interpretive frames in reality shows and their interrelationships with audience involvement on Instagram. Based on a corpus of 8409 comments posted on Instagram by the followers of the program’s actor profiles, the article analyzes the lines between reality and fiction in this non-fiction television show about relationships and infidelity, and, in particular, how online “haters” play a performative role. The show’s participants who were unfaithful are insulted and receive numerous negative value judgments. The “coding and counting” method, drawn from Computer Mediated Discourse Analysis, is used for the coding. Results show that viewers barely allude to this show as fiction, do not differentiate between the actors and their characters, and empathize strongly with the stories they view. The study shows the need for media education, both for those who make the media and those who view it. The goal is not to detract from entertainment value, but to improve critical skills and to recover the educational function of media. PB MDPI SN 2071-1050 YR 2021 FD 2021 LK https://uvadoc.uva.es/handle/10324/59928 UL https://uvadoc.uva.es/handle/10324/59928 LA eng NO Sustainability, 2021, Vol. 13, Nº. 4, 1753 NO Producción Científica DS UVaDOC RD 20-may-2024