RT info:eu-repo/semantics/article
T1 Fashion Influencers and Instagram. A quasi-perfect binomial
A1 González Fernández, Cristina
A1 Martínez Sanz, Raquel
AB Influencers, thanks to their ability to connect with the public, have revolutionized brand communication,making it less invasive and at the same time attractive and dynamic. This research explores the behaviorfollowed by the main Spanish fashion followers, focusing on the strategies and resources used in their communication through Instagram profiles. The gradual incorporation of men into this sector requires identifying whether the publication of habits in this social network vary or not with respect to the author’s gender. In addition, compliance with Spanish legislation on advertising is monitored, which obliges the authors to explicitlyindicate any message that promotes a product or service from a contractual agreement.
YR 2018
FD 2018
LK https://uvadoc.uva.es/handle/10324/65126
UL https://uvadoc.uva.es/handle/10324/65126
LA eng
NO Studies in Communication Sciences, 2018, vol. 18, n. 2, p. 425-437
DS UVaDOC
RD 15-jun-2024