TY  - CHAP 
AU  - Camarero Izquierdo, María Carmen
AU  - Garrido Samaniego, María José
AU  - San José Cabezudo, Rebeca
PY  - 2016
SN  - 1480-8986
UR  - http://uvadoc.uva.es/handle/10324/22959
AB  - The success of a web communication strategy depends on the ability to construct efficient websites which spark the public’s interest and attract visitors. To this end, organizations adopt a range of approaches: content web, transactional web, or...
LA  - eng
KW  - Museos
KW  - Web
TI  - Efficiency of web communication strategies. The case of art museums
ER  -