TY  - JOUR 
AU  - Oltra González, Itziar
AU  - Camarero Izquierdo, María Carmen
AU  - San José Cabezudo, Rebeca
PY  - 2021
SN  - 2211-9736
UR  - https://uvadoc.uva.es/handle/10324/48070
AB  - The context faced by online travel agencies (OTAs) during the pandemic is nothing short of dramatic. During the state of emergency, marketing communications have proven essential to maintain emotional ties with online communities even though sales...
LA  - eng
PB  - Elsevier
KW  - Tourism co-creation
KW  - Turismo de co-creación
KW  - Online travel agencies
KW  - Agencias de viajes online
KW  - Crisis communications
KW  - Comunicación de crisis
KW  - Marketing communications
KW  - Comunicacion de mercadotecnia
KW  - COVID-19
TI  - SOS to my followers! The role of marketing communications in reinforcing online travel community value during times of crisis
DO  - 10.1016/j.tmp.2021.100843
ER  -