TY  - JOUR 
AU  - Karray, Salma
AU  - Martín Herrán, Guiomar
PY  - 2022
UR  - https://uvadoc.uva.es/handle/10324/51367
AB  - This research studies the impact of a store brand’s introduction in a supply chain where a retailer offers the national brands of competing manufacturers. The focus in this paper is to study such impact given different manufacturers’ decision timing...
LA  - spa
TI  - The impact of a store brand introduction in a supply chain with competing manufacturers: The strategic role of pricing and advertising decision timing
DO  - 10.1016/j-ijpe.2021.108378
ER  -