TY  - JOUR 
AU  - Durantez Stolle, Patricia
AU  - Martínez Sanz, Raquel
PY  - 2019
SN  - 0214-0039
UR  - https://uvadoc.uva.es/handle/10324/51937
AB  - This article explores the application of the concept of transmedia narrative to the construction of the public image of political figures, in a media context characterised by the prevalence of infotainment and the dissolution of the boundaries of...
LA  - eng
PB  - Universidad de Navarra
KW  - Comunicación en política
KW  - Espectáculos y diversiones
KW  - Medios de comunicacion social
KW  - Imagen - Aspecto social
TI  - Politainment in the transmedia construction of the image of politicians
DO  - https://doi.org/10.15581/003.32.2.111-126
ER  -