TY  - JOUR 
AU  - Oltra González, Itziar
AU  - Camarero Izquierdo, María Carmen
AU  - San José Cabezudo, Rebeca
PY  - 2022
SN  - 0265-0487
UR  - https://uvadoc.uva.es/handle/10324/62154
AB  - Social media, and in particular Instagram, can provide a suitable communication channel to achieve customer inspiration. However, it is essential to implement the right strategy. This research aims to advance in the concept of social media customer...
LA  - eng
PB  - Taylor & Francis
KW  - Redes sociales (Internet)
KW  - Marketing en Internet
KW  - Instagram
KW  - Call to action
KW  - Inspiration
TI  - Inspire me, please! The effect of calls to action and visual executions on customer inspiration in Instagram communications
DO  - 10.1080/02650487.2021.2014702
ER  -