TY  - JOUR 
AU  - Martín Herrán, Guiomar
AU  - Sigué, Simon-Pierre
PY  - 2021
UR  - https://uvadoc.uva.es/handle/10324/51710
AB  - While it is well established that travel costs impact on customer preference toward local service providers, research about how
this situation affects competitive marketing strategies remains sparse. This article investigates, in a local market with...
LA  - eng
KW  - Patial competition
KW  - Defensive marketing
KW  - Offensive marketing
KW  - Resource allocation
KW  - Travel costs
TI  - Demand-enhancing services for tangible products in a distribution system with online and off-line channels
DO  - 10.1177/10946705211022841
ER  -