TY  - JOUR 
AU  - González Fernández, Cristina
AU  - Martínez Sanz, Raquel
PY  - 2019
SN  - 1424-4896
UR  - https://uvadoc.uva.es/handle/10324/51942
AB  - Influencers, thanks to their ability to connect with the public, have revolutionized brand communication making it less invasive and at the same time attractive and dynamic. This research explores the behavior followed by the main Spanish fashion...
LA  - eng
PB  - University of Zurich
KW  - Redes sociales (Internet)
KW  - Marketing en Internet
KW  - Publicidad en Internet
KW  - Comunicación
KW  - Medios de comunicación social
KW  - Social networks
TI  - Fashion influencers and Instagram. A quasi-perfect binomial
DO  - https://doi.org/10.24434/j.scoms.2018.02.015
ER  -