TY  - JOUR 
AU  - Bermejo Berros, Jesús
PY  - 2022
UR  - https://uvadoc.uva.es/handle/10324/55729
AB  - The push strategy of anti-alcohol campaigns targeting young people, both in traditional media and on social media, has
shown a limited capacity to contribute to the development of healthy behaviors. Even when young people know about
the harmful...
LA  - eng
PB  - Profesional de la información
KW  - Comunicación y Educación
KW  - Media psychology; Alcohol; Alcoholism; Health education practice; Social media; Instagram; Masking; Critical dialogical method; Pull advertising
TI  - Educational influence of knowledge of the masked presence of alcohol on Instagram on behavior change
DO  - https://doi.org/10.3145/epi.2022.jul.04
ER  -