Buscar

Mostrando ítems 1-9 de 9

Agility in marketing teams: An analysis of factors influencing the entry decision into a trendy social network

Oltra González, Itziar

; Camarero Izquierdo, María Carmen

; San José Cabezudo, Rebeca

(2025)

Inspire me, please! The effect of calls to action and visual executions on customer inspiration in Instagram communications

Oltra González, Itziar

; Camarero Izquierdo, María Carmen

; San José Cabezudo, Rebeca

(2022)

SOS to my followers! The role of marketing communications in reinforcing online travel community value during times of crisis

Oltra González, Itziar

; Camarero Izquierdo, María Carmen

; San José Cabezudo, Rebeca

(2021)

The Path between Personality, Self-Efficacy, and Shopping Regarding Games Apps

San Martín Gutíerrez, Sonia; Jiménez Torres, Nadia; Camarero Izquierdo, María Carmen

; San José Cabezudo, Rebeca

(2020)

What kind of video gamer are you?

Camarero Izquierdo, María Carmen

; San José Cabezudo, Rebeca

; Jiménez Torres, Nadia; San Martín Gutíerrez, Sonia (2019)

What Drives M-Shoppers to Continue Using Mobile Devices to Buy?

San José Cabezudo, Rebeca

; San Martín Gutíerrez, Sonia; Rodriguez Torrico, Paula (2019)

Latent communities of digital publications: The role of editors, followers, and advertisers

Camarero Izquierdo, María Carmen

; Rodríguez Pinto, Javier

; San José Cabezudo, Rebeca

(2018)

How brand post content contributes to user's Facebook brand-page engagement. The experiential route of active participation

Gutiérrez Cillán, Jesús

; Camarero Izquierdo, María Carmen

; San José Cabezudo, Rebeca

(2017)

Tell me what they are like and I will tell you where they buy. An analysis of omnichannel consumer behavior

Rodriguez Torrico, Paula; San José Cabezudo, Rebeca

; San Martín Gutíerrez, Sonia (2017)