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The Path between Personality, Self-Efficacy, and Shopping Regarding Games Apps

San Martín Gutíerrez, Sonia; Jiménez Torres, Nadia; Camarero Izquierdo, María Carmen

; San José Cabezudo, Rebeca

(2020)

What kind of video gamer are you?

Camarero Izquierdo, María Carmen

; San José Cabezudo, Rebeca

; Jiménez Torres, Nadia; San Martín Gutíerrez, Sonia (2019)

What Drives M-Shoppers to Continue Using Mobile Devices to Buy?

San José Cabezudo, Rebeca

; San Martín Gutíerrez, Sonia; Rodriguez Torrico, Paula (2019)

Latent communities of digital publications: The role of editors, followers, and advertisers

Camarero Izquierdo, María Carmen

; Rodríguez Pinto, Javier

; San José Cabezudo, Rebeca

(2018)

Tell me what they are like and I will tell you where they buy. An analysis of omnichannel consumer behavior

Rodríguez Torrico, Paula; San José Cabezudo, Rebeca

; San Martín, Sonia (2017)

How brand post content contributes to user's Facebook brand-page engagement. The experiential route of active participation

Gutiérrez Cillán, Jesús

; Camarero Izquierdo, María Carmen

; San José Cabezudo, Rebeca

(2017)