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Mostrando ítems 1-10 de 26

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Agility in marketing teams: An analysis of factors influencing the entry decision into a trendy social network

Oltra González, Itziar

; Camarero Izquierdo, María Carmen

; San José Cabezudo, Rebeca

(2025)

What's behind the jpg? Understanding consumer adoption of non‐fungible tokens

Vega Riera, Elías

; Camarero Izquierdo, María Carmen

(2024)

Towards profitable customized solutions in small firms: a matter of relationships, modularity and expertise

Rodríguez Escudero, Ana Isabel

; Camarero Izquierdo, María Carmen

; Redondo Carretero, María

(2023)

Building the First Business Relationships: Incubatees in University Business Incubators (UBIs)

Redondo Carretero, María

; Camarero Izquierdo, María Carmen

(2022)

Customer experience in gamified commercial websites: the impact of game difficulty and gameplays

Vega Riera, Elías

; Camarero Izquierdo, María Carmen

; Gutiérrez Arranz, Ana María

(2022)

Inspire me, please! The effect of calls to action and visual executions on customer inspiration in Instagram communications

Oltra González, Itziar

; Camarero Izquierdo, María Carmen

; San José Cabezudo, Rebeca

(2022)

SOS to my followers! The role of marketing communications in reinforcing online travel community value during times of crisis

Oltra González, Itziar

; Camarero Izquierdo, María Carmen

; San José Cabezudo, Rebeca

(2021)

Social and financial signalling to increase fundraising revenue in Museums

Camarero Izquierdo, María Carmen

; Garrido Samaniego, María José

; Vicente Hernández, Eva

(2021)

The Path between Personality, Self-Efficacy, and Shopping Regarding Games Apps

San Martín Gutíerrez, Sonia; Jiménez Torres, Nadia; Camarero Izquierdo, María Carmen

; San José Cabezudo, Rebeca

(2020)

The mixed effects of organization’s and manager’s social capital: Evidence from the case of museums

Camarero Izquierdo, María Carmen

; Garrido Samaniego, María José

; Hernández Carrión, Carlos

(2020)

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