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Minimizing the negative impact of brand deletion

Temprano García, Víctor

; Rodríguez Escudero, Ana Isabel

; Rodríguez Pinto, Javier

(2023)

Boosting the confidence of new product development teams: the role of team boundary spanning, team size and functional diversity

Carbonell, Pilar; Rodríguez Escudero, Ana Isabel

(2023)

How to build a brand-oriented family firm: The impact of socioemotional wealth (SEW) dimensions

Temprano García, Víctor

; Pérez Fernández, Héctor

; Rodríguez Pinto, Javier

; Rodríguez Escudero, Ana Isabel

; Barros Contreras, Ismael Segundo (2023)

Towards profitable customized solutions in small firms: a matter of relationships, modularity and expertise

Rodríguez Escudero, Ana Isabel

; Camarero Izquierdo, María Carmen

; Redondo Carretero, María

(2023)

Understanding the effect of boundary spanning activities on team identification in new product development teams

Carbonell, Pilar; Rodríguez Escudero, Ana Isabel

(2023)

The effect of transactive memory systems on job stress of new product development teams: moderating effects of project complexity and technological turbulence

Carbonell, Pilar; Rodríguez Escudero, Ana Isabel

(2022)

Is the formalization of NPD collaboration productive or counterproductive? Contingent effects of trust between partners

Pemartín, María; Rodríguez Escudero, Ana Isabel

(2021)

Brand deletion implementation: the effect on performance of context and process factors

Temprano García, Víctor

; Rodríguez Escudero, Ana Isabel

; Rodríguez Pinto, Javier

(2021)

The impact of social capital on entrepreneurial intention and its antecedents: Differences between social capital online and offline

Pérez Fernández, Héctor

; Rodríguez Escudero, Ana Isabel

; Martín Cruz, Teresa Natalia

; Delgado García, Juan Bautista (2021)

The role of affect in the development of entrepreneurial intentions

Pérez Fernández, Héctor

; Delgado García, Juan Bautista; Martín Cruz, Teresa Natalia

; Rodríguez Escudero, Ana Isabel

(2020)

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