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Now showing items 1-10 of 12

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Minimizing the negative impact of brand deletion

Temprano García, Víctor

; Rodríguez Escudero, Ana Isabel

; Rodríguez Pinto, Javier

(2023)

How to build a brand-oriented family firm: The impact of socioemotional wealth (SEW) dimensions

Temprano García, Víctor

; Pérez Fernández, Héctor

; Rodríguez Pinto, Javier

; Rodríguez Escudero, Ana Isabel

; Barros Contreras, Ismael Segundo (2023)

Brand deletion implementation: the effect on performance of context and process factors

Temprano García, Víctor

; Rodríguez Escudero, Ana Isabel

; Rodríguez Pinto, Javier

(2021)

Do proactive and reactive causes to delete a brand impact deletion success? The role of brand orientation

Temprano García, Víctor

; Rodríguez Escudero, Ana Isabel

; Rodríguez Pinto, Javier

(2019)

Benefits from the standardisation of the complaint management system

Rodríguez Escudero, Ana Isabel

; S Phabmixay S Phabmixay, Chantaly

; Rodríguez Pinto, Javier

(2019)

Latent communities of digital publications: The role of editors, followers, and advertisers

Camarero Izquierdo, María Carmen

; Rodríguez Pinto, Javier

; San José Cabezudo, Rebeca

(2018)

Brand deletion: How the decision-making approach affects deletion success

Temprano García, Víctor

; Rodríguez Escudero, Ana Isabel

; Rodríguez Pinto, Javier

(2018)

Organizational antecedents to designing a comprehensive complaint management system

S Phabmixay S Phabmixay, Chantaly

; Rodríguez Escudero, Ana Isabel

; Rodríguez Pinto, Javier

(2018)

Pleasure in the use of new technologies. the case of e-book readers

Antón Martín, María del Carmen

; Camarero Izquierdo, María Carmen

; Rodríguez Pinto, Javier

(2017)

Technological and ethical antecedents of e-book piracy and price acceptance

Camarero Izquierdo, María Carmen

; Antón Martín, María del Carmen

; Rodríguez Pinto, Javier

(2014)

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