Search

Now showing items 1-4 of 4

How brand post content contributes to user's Facebook brand-page engagement. The experiential route of active participation

Gutiérrez Cillán, Jesús

; Camarero Izquierdo, María Carmen

; San José Cabezudo, Rebeca

(2017)

Experience Value or Satiety? The Effects of the Amount and Variety of Tourists’ Activities on Perceived Experience

Antón Martín, María del Carmen

; Camarero Izquierdo, María Carmen

; Laguna García, Marta

(2017)

Pleasure in the use of new technologies. the case of e-book readers

Antón Martín, María del Carmen

; Camarero Izquierdo, María Carmen

; Rodríguez, Antón (2017)

Tell me what they are like and I will tell you where they buy. An analysis of omnichannel consumer behavior

Rodriguez Torrico, Paula; San José Cabezudo, Rebeca

; San Martín Gutíerrez, Sonia (2017)