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Managing advertising investments in marketing channels

Karray, Salma; Martín Herrán, Guiomar

; Sigué, Simon-Pierre (2022)

Demand-enhancing services for tangible products in a distribution system with online and off-line channels

Martín Herrán, Guiomar

; Sigué, Simon-Pierre (2021)

Cooperative advertising in competing supply chains and the long-term effects of retail advertising

Karray, Salma; Martín Herrán, Guiomar

; Sigué, Simon-Pierre (2021)

Manufacturer defensive and offensive advertising in competing distribution channels

Martín Herrán, Guiomar

; Sigué, Simon-Pierre (2020)

Manufacturer defensive and offensive advertising in competing distribution channels

Martín Herrán, Guiomar

; Sigué, Simon-Pierre (2019)

Offensive and Defensive Marketing in Spatial Competition

Martín Herrán, Guiomar

; Sigué, Simon-Pierre (2019)

An Integrative Framework of Cooperative Advertising: Should Manufacturers Continuously Support Retailer Advertising?.

Martín Herrán, Guiomar

; Sigué, Simon-Pierre (2017)

Cooperative Advertising for Competing Manufacturers: The Impact of Long-Term Promotional Effects

Karray, Salma; Martín Herrán, Guiomar

; Sigué, Simon-Pierre (2017)

Retailer and Manufacturer Advertising Scheduling in a Marketing Channel

Martín Herrán, Guiomar

; Sigué, Simon-Pierre (2017)

Trade Deals and/or On-Package Coupons

Martín Herrán, Guiomar

; Sigué, Simon-Pierre (2015)