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The impact of a store brand introduction in a supply chain with competing manufacturers: The strategic role of pricing and advertising decision timing

Karray, Salma; Martín Herrán, Guiomar

(2022)

Managing advertising investments in marketing channels

Karray, Salma; Martín Herrán, Guiomar

; Sigué, Simon-Pierre (2022)

The Importance of different forms of social capital for happiness in Europe: A Multilevel Structural Equation Model (GSEM)

Gómez Balcácer, Lucía; Somarriba Arechavala, María Noelia

; Gómez Costilla, Patricia

(2022)