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Minimizing the negative impact of brand deletion

Temprano García, Víctor ; Rodríguez Escudero, Ana Isabel ; Rodríguez Pinto, Javier (2023)
Boosting the confidence of new product development teams: the role of team boundary spanning, team size and functional diversity

Carbonell, Pilar; Rodríguez Escudero, Ana Isabel (2023)
Inspire me, please! The effect of calls to action and visual executions on customer inspiration in Instagram communications

Oltra González, Itziar ; Camarero Izquierdo, María Carmen ; San José Cabezudo, Rebeca (2022)
Towards profitable customized solutions in small firms: a matter of relationships, modularity and expertise

Rodríguez Escudero, Ana Isabel ; Camarero Izquierdo, María Carmen ; Redondo Carretero, María (2023)
Customer experience in gamified commercial websites: the impact of game difficulty and gameplays

Vega Riera, Elías ; Camarero Izquierdo, María Carmen ; Gutiérrez Arranz, Ana María (2022)