Browsing by Author "Oltra González, Itziar"

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Agility in marketing teams: An analysis of factors influencing the entry decision into a trendy social network

Oltra González, Itziar ; Camarero Izquierdo, María Carmen ; San José Cabezudo, Rebeca (2025)
Brands’ strategic decisions in social media marketing: adoption, growth, and abandonment

Oltra González, Itziar (2024)
Community manager: eje fundamental de la estrategia empresarial en redes sociales

Oltra González, Itziar (2015)
Inspire me, please! The effect of calls to action and visual executions on customer inspiration in Instagram communications

Oltra González, Itziar ; Camarero Izquierdo, María Carmen ; San José Cabezudo, Rebeca (2022)
SOS to my followers! The role of marketing communications in reinforcing online travel community value during times of crisis

Oltra González, Itziar ; Camarero Izquierdo, María Carmen ; San José Cabezudo, Rebeca (2021)