Envíos recientes

Items 36-40 di 135

Neuroscience and adversting. Attention, emotion and their relation with the awards received at Cannes International Advertising Awards

Martín Guerra, Elena ; Tapia Frade, Alejandro; Puente, Jose Enrique (2016)
Pay more and sacrifice more for environmental practices? The role of compensation in hotel booking intentions

Martín Gago, Ana Belén ; Camarero Izquierdo, María Carmen ; Laguna García, Marta (2025)
Positive and negative selective assortment

Izquierdo Millán, Segismundo Samuel ; Izquierdo Millán, Luis Rodrigo; Hauert, Christoph (2025)
Usefulness, Enjoyment, and Self-Image Congruence: The Adoption of e-Book Readers

Antón Martín, María del Carmen ; Camarero Izquierdo, María Carmen ; Rodríguez Pinto, Javier (2013)
Technological and ethical antecedents of e-book piracy and price acceptance

Camarero Izquierdo, María Carmen ; Antón Martín, María del Carmen ; Rodríguez Pinto, Javier (2014)