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Inspire me, please! The effect of calls to action and visual executions on customer inspiration in Instagram communications

Oltra González, Itziar ; Camarero Izquierdo, María Carmen ; San José Cabezudo, Rebeca (2022)
Towards profitable customized solutions in small firms: a matter of relationships, modularity and expertise

Rodríguez Escudero, Ana Isabel ; Camarero Izquierdo, María Carmen ; Redondo Carretero, María (2023)
Customer experience in gamified commercial websites: the impact of game difficulty and gameplays

Vega Riera, Elías ; Camarero Izquierdo, María Carmen ; Gutiérrez Arranz, Ana María (2022)
The effects of European recommendations on the validation of lifelong learning: A quality assurance model for VET in Spain

Redondo Castán, Alfonso ; Castillo Rivera, Salvador ; Carro Sancristóbal, Luis ; Martín Seco, Paulino (2021)
How to build a brand-oriented family firm: The impact of socioemotional wealth (SEW) dimensions

Temprano García, Víctor ; Pérez Fernández, Héctor ; Rodríguez Pinto, Javier ; Rodríguez Escudero, Ana Isabel ; Barros Contreras, Ismael Segundo (2023)