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    • SCIENTIFIC PRODUCTION
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    • Dpto. Organización de Empresas y Comercialización e Investigación de Mercados
    • DEP53 - Artículos de revista
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    • DEP53 - Artículos de revista
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    Por favor, use este identificador para citar o enlazar este ítem:http://uvadoc.uva.es/handle/10324/39062

    Título
    The Path between Personality, Self-Efficacy, and Shopping Regarding Games Apps
    Autor
    San Martín Gutíerrez, Sonia
    Jiménez Torres, Nadia
    Camarero Izquierdo, María CarmenAutoridad UVA Orcid
    San José Cabezudo, RebecaAutoridad UVA
    Año del Documento
    2020
    Editorial
    Universidad de Talca (Chile)
    Descripción
    Producción Científica
    Documento Fuente
    Journal of Theoretical and Applied Electronic Commerce Research, May 2020, vol.15, Issue 2, p. 59-75
    Abstract
    The smartphone has made gaming more accessible and desirable for a wider market than ever before. Game apps are one of the most consumed and fastest growing products in the world today. Yet, few studies have thus far explored the implications of games apps consumption from a consumer perspective, addressing the transfer of abilities from one technological field to another. The main purpose of this paper is threefold: to ascertain the role of personality as a determinant of self-efficacy, to establish whether there is a transfer process from self-efficacy in video gaming with apps to online shopping and to analyze the impact of self-efficacy on the online purchase of game-related products. Results show that neuroticism, extraversion, and agreeableness determine the gaming self-efficacy that is transferred to online shopping self-efficacy and finally to the online purchase of game-related products. These insights provide interesting managerial implications that could affect video game marketing.
    Materias (normalizadas)
    Consumidores - conducta
    Videojuegos
    Mercado electrónico
    Materias Unesco
    5311.05 Marketing (Comercialización)
    Palabras Clave
    Aplicaciones móviles
    Videojuegos
    ISSN
    ISSN 0718–1876
    Revisión por pares
    SI
    DOI
    10.4067/S0718-18762020000200105
    Patrocinador
    Ministerio de Economía y Competitividad (proyecto ECO2017-82107-R)
    Fondo europeo de desarrollo regional (proyecto VA112P17)
    Junta de Castilla y León (proyecto VA112P17)
    Version del Editor
    http://www.jtaer.com/portada.php?agno=2020&numero=2#
    Propietario de los Derechos
    Universidad de Talca (Chile)
    Idioma
    eng
    URI
    http://uvadoc.uva.es/handle/10324/39062
    Tipo de versión
    info:eu-repo/semantics/submittedVersion
    Derechos
    openAccess
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    • DEP53 - Artículos de revista [97]
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