Por favor, use este identificador para citar o enlazar este ítem:https://uvadoc.uva.es/handle/10324/74332
Título
Female political leadership styles as shown on Instagram during COVID-19
Año del Documento
2023
Editorial
Comunicar
Descripción
Producción Científica
Documento Fuente
Comunicar, n. 75, v. XXXI, p. 125-143
Resumo
This paper explores the leadership styles of fourteen elected female politicians in executive government positions, as
communicated through the official Instagram accounts that were in use during the COVID-19 pandemic. Seven of them
are, or were, heads of government, six are or were mayors, and one is the president of an autonomous region in Spain.
These women are Angela Merkel (Germany), Jacinda Ardern (New Zealand), Sanna Marin (Finland), Mette Frederiksen
(Denmark), Erna Solberg (Norway), Katrin Jakobsdottir (Iceland), Tsai Ing-Wen (Taiwan), Anne Hidalgo (Paris), Virginia
Raggi (Rome), Ada Colau (Barcelona), Claudia López (Bogotá), Claudia Sheinbaum (Mexico City), London Breed (San
Francisco) and Isabel Díaz Ayuso (Madrid Region). A comparative content analysis of 2,330 units was conducted over a
6-month period. The study analyses the hard or soft leadership style conveyed by the women politicians selected in relation
to four variables: political ideology, generational affiliation, level of government and techniques used in communication.
The results show that the values of the variables affect leadership styles; therefore, the assumption that all female politicians
have a single leadership style is erroneous and related to gender stereotyping.
Palabras Clave
Political communication, female leadership, personalisation, Instagram, stereotypes, COVID-19
ISSN
1134-3478
Revisión por pares
SI
Patrocinador
Este trabajo forma parte del proyecto de investigación PID2020-114193RB-I00, concedido por el Ministerio de Economía y Competitividad concedido por el Ministerio de Economía y Competitividad
Version del Editor
Idioma
spa
Tipo de versión
info:eu-repo/semantics/draft
Derechos
openAccess
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