Guided Imagery and Music (GIM) is now practiced and taught on every inhabited continent. With this international growth of GIM, both GIM therapists and clients have unique cultural backgrounds that are often different from the US American context in which the method was origin- ally developed. According to this reality, we undertook a cross-cultural study to explore how cultural factors relate to ways in which GIM cli- ents engage in the therapeutic process. This research study is based on a qualitative and interpretivist approach that utilized thematic ana- lysis of semi-structured interviews. Six GIM advanced trainees from three countries (Japan, Spain, and the US) participated in the study. Eight themes emerged that describe significant cultural factors that affected the initial stages of engaging in GIM as clients: personal experiences with non-ordinary states of consciousness (NOSC); spirituality; physical distance; linguistic expression; professional/academic background; socio-economic aspects; social norms/expectations; and non-directive facilitation/attitudes. The first seven of these themes constituted aspects of the participants’ individual sociocultural backgrounds that shaped their initial experiences of and expectations for GIM sessions and affected their GIM engagement. The eighth theme emerged as a transcultural factor in which a non-directive approach used by their GIM therapists allowed participants to engage in GIM more readily and form a new set of norms and expectations within their GIM sessions. Our research suggests that as participants developed a new set of norms and expectations as they acclimated to GIM, the therapist’s non-directive stance provided a bridge between these two sets of social or cultural norms.
