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Por favor, use este identificador para citar o enlazar este ítem: http://uvadoc.uva.es/handle/10324/18340
Título: Methodological challenges in the transition towards online audience research
Autor: Mathieu, David
Vicente Mariño, Miguel
Brites, Maria José
Amaral, Inés
Chimirri, Niklas
Finger, Juliane
Pacheco, Liliana
Romic, Bojana
Saariketo, Minna
Tammi, Riitta
Torres Silva, Marisa
Año del Documento: 2016
Editorial: Participations. Journal of Audience & Reception Studies
Descripción: Producción Científica
Documento Fuente: Participations. Journal of Audience & Reception Studies, Mayo 2016, vol. 13, n. 1, p. 289-320
Resumen: This review of the literature published between 2005 and 2014 presents an overview of the methodological environment in which audience research is transiting towards the study of online audiences. Online audience research is a mix of long-established research rationales, methodical adaptations, new venues and convergent thinking. We discuss four interconnected, and sometimes contradictory, methodological trends that characterize this current environment: 1) the expansion of online ethnography and the continued importance of contextualization, 2) the influence of big data and an emphasis on uses, 3) the reliance on mixed methods and the convergence of different rationales of research, and 4) the ambiguous nature of online data and the ethical considerations for the conduct of research. In spite of a massive research activity, there remain gaps and underprivileged areas that call for a re-prioritization of research. In the conclusion of this paper, we offer recommendations to orient future research.
Materias (normalizadas): Audiencias
Nuevos Medios
Métodos de investigación
Metodología
Revisión de literatura
Big Data
Etnografía
Contextualización
Ética
Métodos mixtos
Convergencia
ISSN: 1749-8716
Revisión por Pares: SI
Version del Editor: http://participations.org/Volume%2013/Issue%201/S2/2.pdf
Idioma: eng
URI: http://uvadoc.uva.es/handle/10324/18340
Derechos: info:eu-repo/semantics/openAccess
Aparece en las colecciones:DEP68 - Artículos de revista

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