Recently added

Now showing items 16-20 of 116

El seguimiento activo de las series de ficción en internet. La atención y la emoción como desencadenantes del binge-watching

Martín Guerra, Elena ; Arrojo, María José; Martín, Elena (2019)
Neuroscience and adversting. Attention, emotion and their relation with the awards received at Cannes International Advertising Awards

Martín Guerra, Elena ; Tapia Frade, Alejandro; Puente, Jose Enrique (2016)
Pay more and sacrifice more for environmental practices? The role of compensation in hotel booking intentions

Martín Gago, Ana Belén ; Camarero Izquierdo, María Carmen ; Laguna García, Marta (2025)
Positive and negative selective assortment

Izquierdo Millán, Segismundo Samuel ; Izquierdo, Luis R.; Hauert, Christoph (2025)
Usefulness, Enjoyment, and Self-Image Congruence: The Adoption of e-Book Readers

Antón Martín, María del Carmen ; Camarero Izquierdo, María Carmen ; Rodríguez Pinto, Javier (2013)