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An integrative framework of cooperative advertising with reference price effects385

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JRCS_Reference Price-Coop Ads_FINAL_Sep_2022.pdf317

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An integrative framework of cooperative advertising with reference price effects113

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JRCS_Reference Price-Coop Ads_FINAL_Sep_2022.pdf93

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September 202519
October 202511
November 202518
December 202510
January 202626
February 202620
March 20269
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    16
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    11
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    14
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