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    Por favor, use este identificador para citar o enlazar este ítem:https://uvadoc.uva.es/handle/10324/75426

    Título
    How market entry order mediates the influence of firm resources on new product performance
    Autor
    Rodríguez Pinto, JavierAutoridad UVA Orcid
    Rodríguez Escudero, Ana IsabelAutoridad UVA Orcid
    Gutiérrez Cillán, JesúsAutoridad UVA Orcid
    Año del Documento
    2012
    Editorial
    Elsevier
    Descripción
    Producción Científica
    Documento Fuente
    Journal of Engineering and Technology Management, April–June 2012, Volume 29, Issue 2, pages 241-264
    Résumé
    Building from the resource-based view of the firm and the first-mover advantage literature, this paper suggests that the entry order in a new product-market affects how the firm’s resources and capabilities influence the product’s performance. This proposal is tested on a sample of 136 product launches by Spanish manufacturing firms. The empirical analysis reveals that firms with superior managerial and R&D resources achieve superior new product performance when an early-entry strategy is adopted, Manufacturing resources also contribute positively to the success of new products, but this effect is weakened by the difficulties and inconveniences that firms with advantages in operations face when they attempt to pioneer a new market. The results regarding the influence of marketing resources on new product performance are not conclusive.
    Palabras Clave
    Market entry order
    Firm resources
    New product performance
    Mediation
    ISSN
    0923-4748
    Revisión por pares
    SI
    DOI
    10.1016/j.jengtecman.2012.03.001
    Patrocinador
    The authors wish to acknowledge the financial support provided by the Spanish Ministry of Science and Innovation (research project: ECO2010-21546/ECON), Castilla y León’s Council of Education (research project: VA089A05), and Murcia’s Regional Agency of Science and Technology (research project: 08663/PHCS/08).
    Version del Editor
    https://doi.org/10.1016/j.jengtecman.2012.03.001
    Propietario de los Derechos
    © Elsevier
    Idioma
    spa
    URI
    https://uvadoc.uva.es/handle/10324/75426
    Tipo de versión
    info:eu-repo/semantics/acceptedVersion
    Derechos
    restrictedAccess
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    • DEP53 - Artículos de revista [97]
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