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Título
How market entry order mediates the influence of firm resources on new product performance
Año del Documento
2012
Editorial
Elsevier
Descripción
Producción Científica
Documento Fuente
Journal of Engineering and Technology Management, April–June 2012, Volume 29, Issue 2, pages 241-264
Zusammenfassung
Building from the resource-based view of the firm and the first-mover advantage literature, this paper suggests that the entry order in a new product-market affects how the firm’s resources and capabilities influence the product’s performance. This proposal is tested on a sample of 136 product launches by Spanish manufacturing firms. The empirical analysis reveals that firms with superior managerial and R&D resources achieve superior new product performance when an early-entry strategy is adopted, Manufacturing resources also contribute positively to the success of new products, but this effect is weakened by the difficulties and inconveniences that firms with advantages in operations face when they attempt to pioneer a new market. The results regarding the influence of marketing resources on new product performance are not conclusive.
Palabras Clave
Market entry order
Firm resources
New product performance
Mediation
ISSN
0923-4748
Revisión por pares
SI
Patrocinador
The authors wish to acknowledge the financial support provided by the Spanish Ministry of Science and Innovation (research project: ECO2010-21546/ECON), Castilla y León’s Council of Education (research project: VA089A05), and Murcia’s Regional Agency of Science and Technology (research project: 08663/PHCS/08).
Version del Editor
Propietario de los Derechos
© Elsevier
Idioma
spa
Tipo de versión
info:eu-repo/semantics/acceptedVersion
Derechos
restrictedAccess
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