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The impact of a store brand introduction in a supply chain with competing manufacturers: The strategic role of pricing and advertising decision timing

Karray, Salma; Martín Herrán, Guiomar

(2022)

Managing advertising investments in marketing channels

Karray, Salma; Martín Herrán, Guiomar

; Sigué, Simon-Pierre (2022)

On coincidence of feedback and global Stackelberg equilibria in a class of differential games

Martín Herrán, Guiomar

; Rubio, Santiago J. (2021)

Equilibrium strategies in a multiregional transboundary pollution differential game with spatially distributed controls

Frutos Baraja, Francisco Javier de

; López Pérez, Paula María

; Martín Herrán, Guiomar

(2021)

Demand-enhancing services for tangible products in a distribution system with online and off-line channels

Martín Herrán, Guiomar

; Sigué, Simon-Pierre (2021)

Cooperative advertising in competing supply chains and the long-term effects of retail advertising

Karray, Salma; Martín Herrán, Guiomar

; Sigué, Simon-Pierre (2021)

Enforcing regulatory standards in stock pollution problems

Arguedas, Carmen; Cabo García, Francisco José

; Martín Herrán, Guiomar

(2020)

Present bias and the inefficiency of the centralized economy. The role of the elasticity of intertemporal substitution

Cabo García, Francisco José

; Martín Herrán, Guiomar

; Martínez García, María Pilar (2020)

Non-constant Discounting, Social Welfare and Endogenous Growth with Pollution Externalities

Cabo García, Francisco José

; Martín Herrán, Guiomar

; Martínez García, María Pilar (2020)

Pricing of demand-related products: Can ignoring cross-category effect be a smart choice?

Karray, Salma; Martín Herrán, Guiomar

; Zaccour, Georges (2020)

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