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Now showing items 1-10 of 37

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An integrative framework of cooperative advertising with reference price effects

Martín Herrán, Guiomar

; Sigué, Simon-Pierre (2023)

Managing advertising investments in marketing channels

Karray, Salma; Martín Herrán, Guiomar

; Sigué, Simon-Pierre (2022)

The impact of a store brand introduction in a supply chain with competing manufacturers: The strategic role of pricing and advertising decision timing

Karray, Salma; Martín Herrán, Guiomar

(2022)

Investment in Cleaner Technologies in a Transboundary Pollution Dynamic Game: A Numerical Investigation

Frutos Baraja, Francisco Javier de

; Gatón Bustillo, Víctor

; López Pérez, Paula María

; Martín Herrán, Guiomar

(2022)

Demand-enhancing services for tangible products in a distribution system with online and off-line channels

Martín Herrán, Guiomar

; Sigué, Simon-Pierre (2021)

Cooperative advertising in competing supply chains and the long-term effects of retail advertising

Karray, Salma; Martín Herrán, Guiomar

; Sigué, Simon-Pierre (2021)

On coincidence of feedback and global Stackelberg equilibria in a class of differential games

Martín Herrán, Guiomar

; Rubio, Santiago J. (2021)

Equilibrium strategies in a multiregional transboundary pollution differential game with spatially distributed controls

Frutos Baraja, Francisco Javier de

; López Pérez, Paula María

; Martín Herrán, Guiomar

(2021)

Manufacturer defensive and offensive advertising in competing distribution channels

Martín Herrán, Guiomar

; Sigué, Simon-Pierre (2020)

Enforcing regulatory standards in stock pollution problems

Arguedas, Carmen; Cabo García, Francisco José

; Martín Herrán, Guiomar

(2020)

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